Privacy policy

Effective Date: July 1, 2025

Kiddicare, owned and operated by Zeta Group PTY LTD (“Kiddicare,” “we,” “our,” or “us”), respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, https://kiddicarebaby.com (the “Site”), or interact with our services within the United States managed by Korbex International, LLC.

By accessing or using our Site, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use the Site.

1. Scope of This Privacy Policy

This policy applies to personal information collected from visitors, customers, and users of our Site and related digital services in the United States. It applies to all brands and services under Kiddicare.

2. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised "Effective Date" at the top of the page. Continued use of the Site after such changes signifies your acceptance of the revised policy.

3. Information We Collect

To provide you with products and services you request, we may collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. 

We collect information in three primary ways:

• Information You Provide Directly: Your name, email address, shipping and billing address, phone number, account login credentials and credit card number may be collected at the Web Site. We also might ask for your birth date, your child’s name, birth date and weight (for diaper purposes and surprise gifting). We may also ask for your interests or preferences. You could be prompted to create a username and password to access your account. From time to time, we might also ask for the email addresses of your friends to share deals and discounts. We also may lawfully obtain personal information about you from affiliated entities, business partners, and other independent third party sources and add it to your account information.  Examples of information we may receive includes updated contact information, purchase history, and demographic information.
• Information Collected Automatically: As is the case with most websites these days, please note we may also take in information about your computer that might include your IP address, device type, unique device identification numbers, browser type (such as Firefox, Safari, or Internet Explorer), your Internet Service Provider (ISP), a timestamp of your visit and time zone, broad geographic location (e.g., country or city-level location), network status, operating system and carrier, and the last page you visited, in addition to any referring website or exit pages once you leave our site. We may also collect information on your internet connection, information from cookies, web beacons and other similar technologies and interactions, such as the links clicked on and whether email messages were opened or forwarded. We may combine the information you give us with information related to your transactions and information we receive about you from third parties who carry out services on our behalf.  The information received via cookies and web beacons may allow us to track your activities across devices and users’ clickstream data associated with cookies and web beacons.  Please see the “Cookies” and “Web Beacons” sections below for more information.  Collecting this information enables us to better understand the visitors who come to our Web Site, where they come from, and what content on our Web Site is of interest to them.  We may also use third party advertising platform pixels, which collect user data for retargeting and remarketing purposes.
•  Information From Third Parties: In addition to the information you provide directly or that we collect automatically, we may receive personal information about you from third-party sources. These include payment processors who facilitate your transactions securely, as well as analytics providers such as Google Analytics that help us understand how users interact with our website and content. We may also collect information from advertising platforms like Meta (Facebook), TikTok, and Google Ads to help us serve more relevant ads and measure the performance of our marketing efforts. If you interact with us on social media platforms, we may receive certain publicly available profile information or engagement data, depending on your privacy settings and the platform's terms. Additionally, we may supplement our records with data from publicly available databases or authorized data providers, where permitted by law. This information allows us to enhance your experience, improve our services, and tailor our communications to your preferences.

4. How We Use Your Information

If you send information to Kiddicare, the communication you provide (names, email addresses, phone numbers, etc.) is used on a one-time basis to facilitate the communication and is not used for other marketing purposes, unless we obtain consent from you.

You may choose not to provide us with your personal information. If you choose not to provide us with this information, you may still access and use portions of the Web Site. However, you may not be able to use portions of the Web Site which require you to provide personal information, such as the checkout page.

We use your personal information for purposes including, but not limited to:

• Processing orders and transactions
• Sending order confirmations, delivery updates, and account notices
• Providing customer support and resolving disputes
• Marketing (email, SMS, retargeting, etc.) - with opt-out options
• Personalizing your shopping experience
• Detecting and preventing fraud, spam, or other security incidents
• Conducting analytics, surveys, and product research
• Complying with legal or regulatory requirements

5. Third Party Sharing

At Kiddicare, we value your trust and take your privacy seriously. We do not sell your personal information to any third party. However, there are certain circumstances under which we may share your personal data with third parties, as outlined below. In all cases, we ensure that these third parties are contractually obligated to use your information only for the specific purposes for which it was shared and to maintain the confidentiality and security of your data in accordance with applicable laws.

• Trusted Service Providers
  We may share your personal information with third-party service providers who perform essential business operations on our behalf. These include shipping and logistics companies, payment processors, website hosting providers, IT and technical support teams, marketing platforms, and email distribution services. These partners help us fulfill your orders, deliver communications, process payments, and improve the functionality and performance of our services.
• Affiliated Companies
  We may share your personal information with other brands or entities within the Zeta Group PTY LTD corporate family. This helps us streamline operations, improve customer service, and provide a more cohesive experience across our affiliated businesses.
• Legal Compliance and Public Safety
  In some instances, we may be required to disclose your information to law enforcement agencies, regulators, courts, or other government authorities if we believe it is necessary to comply with legal obligations, respond to lawful requests, protect our legal rights, or prevent fraud, abuse, or harm to others.
• Advertising and Marketing Platforms
  We may share limited personal information—such as cookies, IP addresses, or browsing behavior—with third-party advertising networks (e.g., Meta, Google Ads, TikTok) to provide more relevant and personalized advertising experiences. These services may use technologies to track your interactions with our Site and other websites to tailor ads based on your interests. Where required by law, we obtain your consent before engaging in such data sharing.
• Business Transfers
  If Kiddicare is involved in a merger, acquisition, sale of assets, restructuring, financing, or transition of service to another provider, your personal information may be transferred as part of that transaction. We will take steps to ensure your data continues to be handled according to this Privacy Policy.
• Promotions, Contests, and Sweepstakes
  From time to time, we may offer promotions, contests, or sweepstakes in collaboration with carefully selected partners. If you choose to participate, we may share your information with those partners as necessary to administer the program or as disclosed at the time of entry. For more information, please see the section titled “Contests, Promotions, and Sweepstakes” below.
• With Your Consent
  We may share your personal information with third parties for any purpose you specifically authorize at the time of collection.

All third parties with whom we share your information are required to maintain appropriate security controls and to process your personal data only in accordance with applicable privacy laws and this Privacy Policy.

6. Contests, Promotions and Sweepstakes

When it makes sense, we’ll partner with like-minded companies and brands on contests, promotions or sweepstakes. If you enter one of these types of promotions, your information could be shared with our partner for prize fulfillment and email purposes. Also, when you enter, please pay close attention to the official rules pertaining to the contest. In some cases, your name and likeness could be used for marketing purposes.

7. Email and SMS Preferences

You may receive:

• Transactional messages related to orders and service updates
• Marketing communications, newsletters, or promotions

Opting Out:

• Click "unsubscribe" in any email
• Update your preferences in your account
• Reply "STOP" to SMS messages to opt out

We honor opt-out requests promptly and do not send unsolicited marketing.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience on our Site. These tools help us remember your preferences, analyze website traffic and usage patterns, and display advertisements that are more relevant to your interests. While you can disable or manage cookies through your browser settings, please note that some features of the Site may not function properly without them. We also utilize third-party analytics and advertising services, including Google Analytics, Meta Pixel, and other advertising platforms, to support remarketing efforts and evaluate the performance of our campaigns. These services may collect information such as your IP address and other online identifiers to deliver tailored advertisements based on your interactions with our Site and other websites.

9. Data Security

We have in place various procedures to safeguard your information, including technical, administrative and physical procedures intended to keep your information secure.  However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system or wireless connection is completely secure.

We implement administrative, technical, and physical safeguards to protect your personal information. These include:

• SSL encryption
• Secure servers and firewalls
• Access controls and authentication

In addition, we take steps to retain personal information about you only for so long as is necessary for the purpose for which it was collected, as required under contract, or as required by or permissible under applicable law.  We will only hold your information for as long as necessary to fulfill the purposes for which it was collected, before making it non-identifiable or deleting it.

10. Your Rights and Choices

You have certain rights regarding your personal information. These include the right to request access to the data we hold about you, the right to request deletion of your personal information, and the right to correct any inaccuracies. You also have the right to opt out of specific types of data processing, such as receiving marketing communications. To exercise any of these rights, please contact us at support@kiddicarebaby.com. For your protection, we may need to verify your identity before fulfilling your request.

11. California Consumer Privacy Rights (CCPA)

If you are a resident of California, you have rights under the CCPA:

• Right to Know: What personal data we collect, use, and share
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: We do not sell your data, but you may opt out of certain ad tracking
• Right to Non-Discrimination: We will not treat you differently for exercising your rights

To exercise your rights, email us at [support@kiddicarebaby.com]. You may also designate an authorized agent to make requests on your behalf.

12. Children’s Privacy (COPPA Compliance)

Our Site is not intended for children under 13 and we do not knowingly collect personal information from them. If we learn that we’ve collected information from a child without parental consent, we will delete it.

Children Under 16

This Web Site is not intended for children under the age of 16. No one under the age of 16 may provide any personal information to the Web Site. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Site. If we learn we have collected this information, we will delete it. If you’re concerned that we’ve collected information from children under 16, please reach out at support@kiddicarebaby.com.

13. Contact Us

If you have questions about this Privacy Policy or how your information is handled, reach out:

Kiddicare
Customer Support: support@kiddicarebaby.com
Website: www.kiddicarebaby.com
Mailing Address: 3422 Old Capitol Trail, Suite 384, Wilmington, Delaware 19808

By continuing to use our website, you acknowledge and agree to the practices described in this Privacy Policy.